WEB DEVELOPMENT + DESIGN
Kayla Joy HTML/CSS Portfolio
Los Angeles, California | Brooklyn, New York
March 2014- Present
Designed and developed custom websites using HTML/CSS, WordPress, Squarespace, and Wix. Solid understanding of UX, flow, functionality, wire-framing, e-commerce, and finding solutions leading to a finished product. Helps to maintain regular updates to websites, hosting and domain management. Five+ years in web development, twelve+ in design. Front-web development course completion. CSS Flexbox course completion. HTML, CSS, Java, Adobe, WordPress, Wix, WooCommerce, FileZilla.
E-COMMERCE + WEB DESIGN
Treehouse Trading Post
February 2019- Present
Designed and maintained e-commerce website using the WordPress platform. Managed inventory, and linked online inventory to social media for increase in digital sales via Instagram shopping for @shop.treehouse.
Responsible for creating engaging copy for live streamed events, weekly newsletters, social media posts, and other various multimedia products. Writing is focused and brief, but engaging and relatable to audiences both familiar and unfamiliar with Prem Rawat and his message, with a goal to be educating and enhancing the understanding of his missions and projects with each post.
PUBLIC RELATIONS & SOCIAL MEDIA
Volunteered to help local chapters create and regularly update their Facebook pages in order to generate attention and interest for weekly beach clean ups. Created a database for all chapters to input their weekly data, and communicated individually and collected all data from 25 chapters to create a PR post for social media. Published article to educate and bring awareness to the cause, “Trash Hero: A Global Movement“. Advocated for plastic reduction in Thailand, and global waste awareness. Taught a “Trash Island: Invent Now” class with examples from Global Trash Hero partners. Additionally, volunteered for “Green Team” and “D.I.R.T” (Direct Impact Reduction Team) in Los Angeles.
MONTHLY BLOG CONTRIBUTOR
Rogue Ratings Blog: Going Rogue
April 2015-October 2015
Wrote content for Rogue Handicapping’s monthly blog, Going Rogue. Connected with the Rogue Handicapping team, I brought an insider’s look to the readers, bridging the gap, and bringing horse racing pro tips to a new generation of novice players. Attended social events for the company and competed in tournaments for research, and advanced, working understanding of the app. Networked and actively promoted Rogue Ratings product. Maintained social media presence.
REFERENCE: Hal Wafer, Rogue Handicapper CEO
CO-CREATOR | WRITER | PHOTOGRAPHER | EDITOR | SOCIAL MEDIA MANAGER | BLOG
Genevieve & Joy: Daily Lifestyle Blog
January 2014-March 2015
As a two-woman team, we developed, launched and maintained daily lifestyle website, set within a uniquely designed day-planner format. Strong understanding and application of UX website design, brand development, creative direction, story-telling. Wrote and edited daily content covering an array of topics (including fashion, health, self-care, home, clean recipes, music, quotes of inspiration, ways to get involved in your community, technology, DIY creative projects, etc.) for a daily editorial lifestyle blog. Strategized and conceptualized lifestyle photo shoots and wrote/edited editorial pieces. Communicated, promoted and grew website through multiple platforms–consistent community engagement across all social media channels, and e-mail subscriptions. Networking, events and collaboration with other bloggers, local merchants, artists, etc.
*The site is no longer active due to a domain turnover, but you can find out more about our design and brand development by checking out my page above, or even check out our Instagram archive.